What is Bike2Work and how does it achieve its aims?
The main objective of Bike2Work is to encourage a significant modal shift from motorized commuting to cycling. Using a two-fold approach it targets both employees’ behaviour through Bike2Work campaigns, and encourages employers to meet the needs of cyclists. The result is bicycle-friendly employers and employees’ using a more sustainable form of commuting: cycling!
Bike2Work uses this two-fold approach because we know that the bicycle-friendliness of an employer has a proven effect on the number of employees cycling to work and vice-versa. So the complementary implementation of these two tools leads to maximum success for shifting the modal share towards cycling.