Bicycle Friendly Employers – Motivating Employees to Commute by Bicycle
Bike2Work – Smart Choice for Commuters
The Bike2Work campaigns for 2015 and 2016 will add new contents to the previous campaigns: Bulgarian Cycling Association plans to develop a brand for "Bicycle Friendly Employers” and lead the process of training these "Bicycle Friendly Employers” thus pushing the employers to motivate their employees to take part in the campaigns. This increases the number of participants resulting in the conversion of non-cyclists into cyclists. Bulgarian Industrial Association and regional andlocal authorities are the key partners of the national campaign.
The Bike2Work team is currently preparing to launch a Bike2Work -non stop campaign. More information on this will follow later.
How does it work?
Participants will commute to work by bicycle during the month of May and log their kilometers online. On 1. May there will be an opening event for the campaign in 4 cities: Sofia, Plovdiv, Varna, Burgas and a closing event on 31. May during which the results of the competition will be announced.
The existing Bike2Workcampaigns in Bulgaria will be extended by replicating the proven approachesfrom Germany, Denmark and UK while maintaining a special focus on the country specificobstacles for cycling and overcoming these withshort and long termplanning. Special attention will also be given to employers and theirinvolvement in the lobbying process on national, regional and local level inorder to assure the constant increase of the number of participants in theBike2Work campaigns.
To learn moreand follow the campaign, go to the national website.
Contact person:Evgeny Apostolov: email@example.com