annual bike-to-work campaign
1 month motivational competition with a final event
Bulgarian cycling organisation 'Велоеволюция'
(Veloevolution) organises an annual bike-to-work campaign for the whole month of May.
How does it work?
People are encouraged to do their daily commute by bike and to state their participation in the campaign on an online ranking list. An option is also given for individuals to form teams within their organisations, companies and institutions. Finally, the closing event is a cycling parade and ceremony for competition winners!
They use flyers and a media campaign including and social media outlets to promote the event. Specifically, there are prize lotteries to incentivize participation, and a team picture Facebook competition.
What makes it a success?
- High interest by employees for participation.
- Free and simple access to participation.
- The cycling parade and possibility to win prizes.