1 cycle day chosen by each participant during a predefined 2-week period.
The French city of Nantes has been very involved over the past few years in cycling to work campaigns. 'Nantes Métropole
's Urban Planning Department organised campaigns from 2009-2012 that took place on one day during the year (companies are able to choose the day within a two-week period).
How does it work?
The campaign, called 'défi vélo', is a challenge where companies encourage their employees to do the most kilometers by bike over one day. Their 'communication kit' includes logos, posters, web banners and documents to help companies in promoting the event to their employees.
Over four years of campaigns, a real 'company culture' of cycling has been developed and fostered in Nantes, this means success long after the end of campaigning!
What makes it a success?
- Each company organised its own event within the defined 2-week period.
- The défi vélo was included as part of a wider 'mobility challenge' (carpooling, promotion of other sustainable mobility modes, etc).
- Breakfasts for cyclists!
- Activities organised by several companies such as; picnics, free repair for bicycles and free trials of e-bikes (see another example of a bike-to-work campaign with e-bikes).
- An award ceremony organised by Nantes Métropole for all the participants.
The first results
With a budget of €80 000, the bike call for proposals was opened from 12 October 2014 until 10 April 2015, granting up to 40 per cent cofinancing, capped at €4,000, to support projects of employers involved in company travel plans. On 28 applications received, a total of 27 projects were declared eligible.
The great news is 13 new employers committed to signing a company travel-plan thanks to the call for projects. The selected projects have proposed the following (consolidated) investments, either inside global projects or through actions focused on one type of equipment:
- 53 classic bikes
- 30 electric bikes
- 5 cargo bikes
- 38 lockers
- 271 bicycle parking spaces
- 5 locker rooms and showers
- 27 existing parking spaces secured
The investments made by employers for these projects amounted between €1,000 and €30,000, for a grant of the Métropole of €2,770 per project on average.
The future of Bike2Work
Nantes Métropole has already announced a 2016 updated version of the Bike2Work project. The new call for proposals will foresee a lower budget (€40,000), but the focus will now be on projects of quality (for instance poor-quality parking facilities won't be eligible any longer). Projects will be then evaluated against the following two criteria: quality and impact on cycling practices.