National campaign for three weeks in May
How does it work?
* The Icelandic national broadcaster is involved and announces the lottery winners amongst those that have registered early and those submitting pictures or videos
* No participation fee
* Competition in six workplace groups for highest proportion of days cycled per employee
* Competition for highest number of kilometres cycled per teams
* Travel also by foot and public transport as they support the overall goals of economical, green and healthy means of transport
* E-bikes are allowed, but the kilometres count only 50%
* Web platform (developed in Reykjavik by a third party) where participation is registered, ideally every day. it is based on self-reporting and trust.
* Web platform also used to upload pictures, participant stories, etc
Who are the organisers?
International Olympic and Sports Association of Iceland in cooperation with LHM and others
How long does it last?
Three weeks,starting in the beginning of May
Results of 2015:
- A total of 470 workplaces with 6824 participants organised in 417 teams.
- All together cycled 463,582 km around the country.
- It saved almost 78,000 tons of emissions of CO2, and over 43,000 liters of fuel
- About 29.5 million calories were burned, based on a 80 kg person.
- Modal share was 86.7% on a bike, 7.9% walking, 4, 2% bus
* > 3% of total Iceland's population have participated
* People in society widely seem to hold the belief that the campaign has played a role in growing the modal share for cycling.
* Primarily to convince people that cycling to work is socially acceptable and not such a hurdle
Webpages/Social media :
The National Olympic and Sports Association of Iceland