A free, fun program for workplaces to encourage cycling to work
Love to Ride Italia
Italian Federation of Friends of the Bicycle (FIAB) participates in the "Bike2Work - smart choice for commuters" –project. The goal of the project is to change the collective perception of commuters and their employers about cycling and to get more employees to use a bicycle instead of a car as their main means of transportation for daily work commute.
How does it work?
Love to Ride is a free, fun program for workplaces to see which can get the highest number of employees to ride a bike. The workplaces and departments that get the highest percentage participation (for their size category) win a team prize. The competition is based on numbers of staff taking part, not how far or fast they can cycle.
To participate in the campaign, employees will subscribe to the dedicated website, currently still in the implementation phase. At the end of the campaign period there will be a raffle among the participants with prizes in various categories.
Anyone who lives or works in the area is eligible for prizes. Organizations or departments with 1 or 2 employees can register and will have their staff count set at the minimum of 3 employees.
For more information visit the campaign's website.
- N. of participants 6.786
- N. of Km cycled 338.440
This Campaign was organised within the Bike2Work Project with the support of the IEE Programme.