Bike2Work (Paragon Europe)
A campaign to promote a sustainable modalshift in Malta
BIKE2WORK Malta is a campaign organized byParagon Europe. It strives to achieve a reduction in C2 emissions, combattraffic congestion and create the conditions for a healthier lifestyles andtransportation cost savings through promoting daily commute by bicycle. Theproject targets both employees and employers. Bicycle-friendly workenvironments set the conditions for a long impacting sustainable modal shiftbenefiting the community and businesses long after the action itself.
How does it work?
The campaign is modeled after similar campaigns that havebeen already established in Austria, Belgium, Bulgaria, Denmark, Germany,France, Romania, Slovenia, Switzerland, the Netherland and the UK. These haveresulted in highly effective tools to promote a sustainable behavioural changein transportation through a modal shift from motorised transport to cycling. Themain idea is to involve employers to set a bike-friendly environment at work toencourage employees to travel sustainably to work.
Paragon Europe will promote a sustainable modal shift in Malta and place the first milestone for a behavioural change towards riding a bike to work by organising one of the campaigns and involving 1,000 participants. This campaign involves the setting up of a project team includingsupporters, volunteers and stakeholders, together with the establishment of awebsite.
To learn more and follow the campaign, go to the nationalwebsite.
Sirly Raavel: firstname.lastname@example.org