Bike2Work (Paragon Europe)
A campaign to promote a sustainable modalshift in Malta
BIKE2WORK Malta is a campaign organized by Paragon Europe. It strives to achieve a reduction in CO2 emissions, combat traffic congestion and create the conditions for a healthier lifestyles and transportation cost savings through promoting daily commute by bicycle. The project targets both employees and employers. Bicycle-friendly work environments set the conditions for a long impacting sustainable modal shift benefiting the community and businesses long after the action itself.
How does it work?
The campaign is modeled after similar campaigns that have been already established in Austria, Belgium, Bulgaria, Denmark, Germany,France, Romania, Slovenia, Switzerland, the Netherlands and the UK. These have resulted in highly effective tools to promote a sustainable behavioural change in transportation through a modal shift from motorised transport to cycling. The main idea is to involve employers to set a bike-friendly environment at work to encourage employees to travel sustainably to work.
Paragon Europe promoted a sustainable modal shift in Malta and place the first milestone for a behavioural change towards riding a bike to work by organising one of the campaigns and involving 1,000 participants. This campaign involved the setting up of a project team including supporters, volunteers and stakeholders, together with the establishment of a website.
To learn more and follow the campaign, go to the nationalwebsite.
- N. of participants 415
- N. of
participating companies 17
- N. of Km cycled 11,736.82
- N° of hours cycled: 48.9
Sirly Raavel: firstname.lastname@example.org
This campaign was organised within the Bike2Work Project with the support of the IEE Programme.