'Bicycle with ties' bike-to-work campaign (The Green Revolution Association)
/ 'Bicycle with ties' bike-to-work campaign (The Green Revolution Association)
8-9 months bike sharing system for employees.
Romanian cycling organisation 'Asociația Green Revolution
' organises an annual 8-9 month 'Bicycle with ties' bike-to-work campaign, only stopping for 3 or 4 months over the winter period.
How does it work?
The project is a bike sharing system where the participating companies receive a pool of branded bikes (depending on the number of employees) for use during the spring and summer season. Employees like the idea so much that many have convinced their own companies to take part in the project!
They use, posters, bicycle branding, roll-up banner, company newsletters, Facebook and internal communication channel to promote the cause.
What makes it a success?
- There is internal competitions between employees (e.g. Pimp your bike)
- Special events, such as bicycle lessons
- N. of participants 1.027
- N. of participating companies 20
- N. of Km cycled 71.531
This Campaign was organised within the Bike2Work Project with the support of the IEE Programme.