two months team competition with an awarding event.
Swiss cycling organisation 'Pro Velo Switzerland'
organises an annual bike-to-work campaign
for the whole months of May and June.
Since 2005, every year during the campaign about 50,000 commuters from over 1,700 companies travel to and from work mainly by bike. In so doing teams of four gain the chance of winning one of the attractive prizes worth a total of over 120,000 francs - fitness, team spirit and experience all included.
Find out more on their website: www.biketowork.ch
How does it work?
There are teams of four from the same company who pledge to cycle to work for at least 50% of their working days. They fill in an online campaign calendar and at the end of the campaign there is an award via a final lottery. Thanks to its sponsors, Pro Velo Switzerland awards over 1,200 prizes, not only for the teams but also for the individual team members.
To promote the campaign, they use flyers, social media and the campaign calendar.
What makes it a success?
- Attractive team prizes
- Individual prizes
- Easy to register on the website
- Strong support from local and national sponsors
- Online shop of campaign materials (e.g. rainproof jacket)
Here is a quick Facts&Figures
to show you how important it is to switch from car to bicycle for your daily commutes.