Annual bike-to-work campaign (Fietsersbond)
2-week trial period for employees to test an E-bike.
Dutch cycling organisation 'Fietsersbond
' (Cyclists' Union) organises an annual bike-to-work campaign from March to July.
How does it work?
During the campaign, employees can test an e-bike for their home to work travel during a 2-week trial period. The e-bikes are stationed at a 12 bicycle shops around the country.
Fietsersbond uses flyers, their website and social media to promote the campaign.
With the easy-to-use app Love to Ride
there is another chance to win prizes and compete who cycles the most to work in September.
What makes it a success?
- Easy to join
- Easy to register on website
- Aimed directly at the employees