B2W Bulgaria: Winner at B2B Media Annual Awards
/ B2W Bulgaria: Winner at B2B Media Annual Awards
B2W Bulgaria was just nominated and awarded for the B2B Media Annual Awards for their last year’s activities and efforts, just after previous awards winnings at the "
Green Oscars”. B2W Bulgaria was awarded in two categories:
Educational Idea and Innovative Idea.
The Educational Idea is linked to their joint activities with the Ministry of Education for "Train the Trainer” and Cycling Friendly Employer. B2W Bulgaria applied with several activities from the Action Plan of the National Strategy for "Live Long Learning” for B2W trainings. These activities included educational activities at the work place and certification of abilities and qualifications gained at the work place. Following up these activities B2W Bulgaria will now expand to trainings and certifications for safe cycling, cycling escorts, trainings for pedelecs-maintenance and networking for CFE.
The Innovative Idea is based on a smartphone app
"Fairy Trail”. The idea was to allow marking and rating of existing cycling infrastructure as well as proposing planning of new cycling lanes. The app also allows surveying the attitude of cyclists towards the B2W concept.
The award nominations drew attention to the national media and B2W was invited to talk about B2W at the well-known national radio station "Darik Radio”, as a result of the awards, B2W Bulgaria attracted more employers for the CFE certification.
Read more: https://awards.b2bmedia.bg/