B2W Italy launches the bike challenge Italia
/ B2W Italy launches the bike challenge Italia
Italy starts pedalling in the right direction. A new report published by Confartigianato, a federation of Italian SMEs, highlights how much local and national economies have benefitted from the bicycle industry.
The report states 743.000 Italians use to cycle on their way to work, a sound 4,5% more than in 2010. Such a great result, suggests Confartigianato, is linked to the increase in cycle lanes density in Italian cities, which improves the cyclists’security and encourages more users to give bicycles a try.
On the wave of this new trend, Love to Ride and FIAB are organising the Bike Challenge Italia. Meant to bring more employees on two wheels, the project has been announced to start in September. It wishes,through the gamification of challenges and objectives, to stimulate not only a good participation, but also a real, long-term behaviour change.
And just in case a bit of healthy competition was not enough to push colleagues on bicycles, the organisers decided to put more at stake: a trip to New Zealand, among other prizes. The company’s image will benefit from the programme too: the certifications that will be handed out and the positive image of a cycling friendly business will witness the company’s attention to environmental and health issues.
Getting involved is so easy even the most reticent car driver will want to give it a chance: download the Love To Ride app, register and start cycling! Every trip of at least 10 minutes sums up to the individual stats that will determine the winners.Furthermore, the data gathered (and anonymised) through the app, will contribute to a better understanding and strategic improvements of the most used cycling routes, of the infrastructure, of parking spots, of local businesses and services. In the emerging world of Smart Cities,where information is power, the wide use of such tools will be strongly valued both by public authorities and private companies. Read more about ECF’s work in this field.