Picture: Danish Cyclists’ Federation, Marie Hald
This years B2W campaign in Denmark had 65.681 participants and 35 municipalities cooperated on the campaign. This years campaign was built around nominations. Participants could nominate their colleagues who did an extra effort. The nominations were based on different geographical locations around Denmark. The idea was very well received and more then 1.000 nominations were given.
There was also a video produced that illustrates how much space a car needs compared to a bicycle, with building a car frame around a bicycle that is driven through the city. You can watch the video here.
More information about the B2W campaign: