Denmark is still a Cycling Leader
/ Denmark is still a Cycling Leader
Last year, the
Danish Bike2Work campaign contributed in a relevant way to the measures adopted
to fight climate change. Thanks to
the 71,706 Danes who participated,
in fact, the Danish Bike2Work 2015 campaign kept a total of more than 3,100 tons of CO2 from being emitted
into the atmosphere.
Denmark could be considered as the world cycling capital, this still was a
steep improvement comparing to the 2014 edition, and it helped reaching 3,200 new cyclists, fulfilling the
behaviour change purpose of the project as well. The participants cycled some 9 million km altogether, only in the
month of May, for an average of 12.4 km per day.
The Danish campaign
has been running since 1997 in Denmark, but it managed to involve a great portion of the population. Furthermore, Denmark has
a long time and well established cycling culture, which means the Danes are alreadyused to cycle on a regular basis.
Attracting new cyclists is quite difficult here.
The 2016 edition
of the campaign is about to start. The hope is that Cyklistforbundet, the
Danish Cyclists’ Federation, will be capable of learning from its own experience and improve these numbers even